December 6, 2016 Xicaru Mezcal

The Real Deal:

The small palenques that dot rural Oaxaca craft their own mezcals by hand, following the customs of mezcaleros from generations past. To protect and formalize this unique process, the Mexican government has created a strict set of rules and regulations establishing criteria for all aspects of mezcal production, from the agave plant itself right through labeling and bottling.

But how is the consumer assured that a mezcal is authentic?

The Consejo Regulador del Mezcal is the governmental regulatory agency that enforces compliance by physically verifying all stages of mezcal production. Their holographic regulatory sticker placed on each bottle of mezcal, certifies that it’s “the real deal”. Doesn’t that seem a lot better than a worm?